Don’t work with me. Unless you want your brand to stand out.

Hi, I'm Polina. I help founders and small teams build brands that win hearts and drive sales.

Let's chat
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  • “It's incredible how much impact one person can have in such a short period of time"

    Max Honig,
    Appinio CEO

  • "Polina is a delight to work with and has a true gift for design and strategy. We have a much firmer grasp on how to tackle our creative strategy thanks to her."

    “Girls Who Excel”,
    Keaton

  • "We were taken aback by the exceptional detail and creativity that went into our branding. Polina and her team truly got us and our brand, and the final result was beyond our expectations!"

    “Get a room”,
    Founders

  • "It’s hard to imagine not having had Polina as an integral part of the FitTripper journey. She is highly intelligent, played a critical role in our company’s development, and I would strongly recommend working with her."

    Rob Krieger,
    FitTripper CEO & Founder

10+ years

of experience in various brand roles

8 industries

from DTC (femtech, fitness, fashion, beauty, and lifestyle) to B2B (fintech, SaaS)

10 markets

Europe (France, Germany, Spain, UK, Belgium), SEA (Singapore, Indonesia, Thailand), US, and Russia

∞ love

for branding, creativity, and design

How I can help

1.Brand Strategy

Whether you’re launching a new brand or repositioning an existing one, it starts with solid brand foundations: unique value proposition, naming, positioning, brand story & messaging.

2. Creative Direction

Strategic foundations now need to be translated into memorable brand campaigns, content, and visuals that would speak to your audience without words.

Services

3. Brand Management

Whether you're a small team without a dedicated brand person or a founder wearing too many hats, I can be your brand lead — keeping things consistent, on strategy, and moving forward.

We should talk if..

  • you’re launching a new brand and need help with a concept and marketing strategy

  • you want to gain clarity on your brand strategy, messaging, and positioning

  • you hit a creative plateau

  • your brand lacks consistency

  • you’re a small marketing team without a brand person

  • your ads on Meta don’t perform (spoiler: they won’t until your strategy is on point)

  • you’re allergic to bland communications, like I am

Let’s chat