Don’t work with me. Unless you want your brand to stand out.

Hi, I’m Polina. I help DTC lifestyle brands win hearts and drive sales with smart strategy and storytelling.

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  • “It's incredible how much impact one person can have in such a short period of time"

    Max Honig,
    Appinio CEO

  • "Polina is a delight to work with and has a true gift for design and strategy. We have a much firmer grasp on how to tackle our creative strategy thanks to her."

    “Girls Who Excel”,
    Keaton

  • "We were taken aback by the exceptional detail and creativity that went into our branding. Polina and her team truly got us and our brand, and the final result was beyond our expectations!"

    “Get a room”,
    Founders

  • "It’s hard to imagine not having had Polina as an integral part of the FitTripper journey. She is highly intelligent, played a critical role in our company’s development, and I would strongly recommend working with her."

    Rob Krieger,
    FitTripper CEO & Founder

10+ years

of experience in various brand roles

8 industries

from DTC (femtech, fitness, fashion, beauty, and lifestyle) to B2B (fintech, SaaS)

10 markets

Europe (France, Germany, Spain, UK, Belgium), SEA (Singapore, Indonesia, Thailand), US, and Russia

∞ love

for branding, creativity, and design

How I can help

1.Brand Strategy

Whether you’re launching a new brand or repositioning an existing one, it starts with

  • Brand foundations (UVP, positioning, mission, values etc)

  • Naming

  • Brand story & messaging

  • Strategic roadmap

2. Brand Design

Speak to your audience without words. Together with a team of talented graphic designers, I can help you with

  • Brand identity design

  • Brand guidelines

  • Viral AI-enhanced visuals

3. Brand Marketing

Once your brand is up and running, the fun begins—and that’s where you’ll need:

  • Brand campaigns

  • Creative strategy

  • Brand management

  • Copywriting

  • Social Media Strategy

We should talk if..

  • you’re launching a new brand and need help with a concept and marketing strategy

  • you want to gain clarity on your brand strategy, messaging, and positioning

  • you hit a creative plateau

  • your brand lacks consistency

  • you’re a small marketing team without a brand person

  • your ads on Meta don’t perform (spoiler: they won’t until your strategy is on point)

  • you’re allergic to bland communications, like I am

Let’s chat